A bold blend of deeply flavored sweet and spicy chiles, balanced with cumin, garlic, onion, and notes of brown sugar and sea salt.

In Texas many barbecue joints use just plain old salt and pepper, called Dalmatian rub. But beef brisket and BBQ beef ribs can handle, and benefit from, a more potent mix. Lucky’s Secret Rib rub creates a rich, flavorful, crunchy crust, called the bark.

The blend will keep about 4 months in an airtight container in a cupboard away from heat and light.